Marketing Executive
This Marketing Executive role is positioned in a market-leading legal tech provider. You will play a crucial role in implementing marketing strategies to accelerate global revenues and build sales pipeline, and will work across various marketing functions, including content creation, digital marketing, branding and events.
This Marketing Executive will be responsible for:
Content Creation & Marketing
- Develop and produce high-quality marketing materials such as brochures, case studies, and engaging content for various channels (website, LinkedIn, email).
- Collaborate closely with product teams to develop and execute effective content marketing strategies.
Product Marketing:
- Support the successful launch and marketing of new products.
- Craft compelling messaging that clearly communicates the value proposition of products to potential clients.
Event Marketing
- Drive event attendance through effective digital marketing campaigns.
Campaign Performance Tracking & Analysis:
- Monitor and analyze the performance of marketing campaigns across all channels to measure their effectiveness and identify areas for improvement.
Website Content Management
- Coordinate and manage website updates, ensuring consistent brand voice and messaging.
- Optimize website content for search engines (SEO) and user experience to maximize lead generation.
The successful candidate for this role will have proven experience in a marketing role withing the legal industry.
- Strong writing, editing and communication skills, with an ability to simplify complex topics for a professional audience
- Knowledge of SEO
- Analytical skills for campaign performance tracking and reporting
- Desirable: Experience using web content management systems, client relationship systems and email marketing platforms – experience using Umbraco and/or Salesforce MCAE is a plus
The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.
