Recruiting seven new marketers for one global consultancy firm within 12 months

The challenge

At the start of 2024, Carter Murray was engaged by a global consultancy firm to grow and restructure its existing marketing team. Throughout the year, we helped them recruit seven marketers of different levels, employment types and specialisms.

TIMELINE OF REQUIREMENTS

The seven roles presented distinct challenges:

• Finding candidates with relevant skillsets to successfully hit the ground running in their new role
• Ensuring hires would be able to integrate seamlessly and add to the company culture
• Maintaining candidate engagement throughout multi-stage interview processes
• Securing an external, fractional Senior Marketing Consultant with relevant career experience and the flexibility for an interim arrangement
• Finding a high-quality contractor quickly who could start immediately

The combination of precise requirements, suitability, process complexity and speed required a bespoke and strategic approach.

The solution

We worked closely with the consultancy firm to help shape and grow its marketing team, ensuring the structure was set up to meet immediate needs and longer-term goals.

Our specialist recruiters – Wendy Gray, Patrick Sommerfelt and Jake Hennis – took the time to understand the client, what was needed and the kind of people who would thrive in the team.

To find the right candidates, we used a mixture of approaches. We worked with the consultancy firm to refine the job description, encouraging them to focus on relevant skillsets rather than solely experience.

We then advertised the role on relevant job boards (including our own and LinkedIn). We also tapped into our established networks to reach professionals with the right skills at the right level – many of whom weren’t actively looking but were open to the right opportunity.

We made sure to communicate what made the roles exciting: the global scope, the chance to work across different brands and real opportunities to grow in their careers. We received hundreds of applications to screen but for each position, we sent the client a shortlist of four to eight carefully selected candidates who ticked all the boxes (and more).

The outcome

By the end of 2024, we’d successfully placed six marketing professionals, including a fractional Senior Marketing Consultant, to help evolve the firm’s marketing team. These hires have strengthened the team’s ability to support global brands and deliver business results.

Each new team member has settled in quickly and made a real impact, driving the firm’s marketing efforts and supporting its broader goals.

This partnership shows how we work at Carter Murray – understanding our clients’ needs and delivering tailored recruitment solutions that help businesses build stronger teams for the future.

TESTIMONIALs

“I wasn’t actively looking for a new role, but the opportunity really caught my attention when Carter Murray reached out. They took the time to understand what I was looking for in my next career step. Throughout the process, they kept me informed and offered helpful advice. As part of the marketing team, I’m working across global brands and contributing to some really exciting projects. It’s been a seamless transition and I feel like my skills are being put to great use.”

Candidate

“Carter Murray has been a fantastic partner to help us evolve our marketing team. They really understood our needs – not just the technical skills required, but also the importance of how they integrate with the business. The recruiters presented us with well-considered shortlists and supported us every step of the way. This partnership has been invaluable as we continue to strengthen our marketing function and support our global business objectives.”

Marketing Director